MISCHIEF
BRAND
MISCHIEF designers Jieun Seo and Jiyoon Jung have made streetwear accessible not only for the fashionistas in South Korea, but globally so that everyone has the opportunity to unleash their inner rebel. Inspired by the ’90s golden era of Hip Hop, Jieun and Jiyoon reimagined the brand into designs they love and their passion has carried them to the forefront of women’s street culture in South Korea.

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